2018 Laboratory products and medical products development trends

The fascination with product packaging could somewhat be compared with the appeal of finding what’s inside.

Various studies have identified that one-third of consumer buying behavior is influenced by product packaging.

Make sure your business isn’t lagging behind because of outdated packaging designs. Here are some 2019 packaging trends that your business can explore.

Minimalist packaging

Minimalism isn’t synonymous with simplicity. You don’t need to stick to boring old designs if you’re taking a minimalistic approach. Instead, it’s a way for you to get rid of any and all unnecessary and unimportant details crowding your packaging.

2019 has been on its track to encapsulate the idea of less is more. Remember you have to communicate the message clearly to your consumers. Over crowding the packaging with text and graphics might result in the message getting lost somewhere.

Sustainable packaging

The “go green” movement is here to stay, and your consumers are valuing eco-friendly and sustainable products over others. Many leading brands have also committed to supporting eco-friendly production.

Paul Polman, Former CEO Unilever, stated: “It is welcome news that many other major companies are making their own commitments to address ocean plastic waste. Yet as a consumer goods industry, we need to go much further, much faster, in addressing the challenge of single use plastics by leading a transition away from the linear take-make-dispose model of consumption, to one which is truly circular by design.” Soft Neutrals, pastels and patterns 2019 introduces a trend of neutral colors, pastels, and patterns. Packages that use these trends are appealing to the softer side of consumers. Unusual and humorous graphics In your usual stroll down the aisles of a supermarket, you may be dazzled by the visual element of some packages that you may find different. Yin Yang packaging Brands have adopted the idea of using proper yin yang colors (Black and white). If your brand’s imagery relies on text, then you’re in luck with this trend. Transparent Packaging Consumers enjoy the thrill of getting a sneak peek into their product before purchase.

Providing this sort of literal window into your product is critical in building trust.

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